Collezione: Dry Shampoo Application

Dry shampoo application – a special technique where shampoo is deliberately massaged directly into completely dry hair before any water is added. The unique appeal lies in the intensive initial lathering and the gradual transformation as water creates rich foam. This method can be performed both in vintage salon settings and at home, including self-shampooing without a stylist. Authentic and detailed demonstrations of an uncommon classic hair washing approach.

Here are the advantages of the dry shampoo application technique (applying shampoo directly to completely dry hair before adding water):

• Deeper cleansing and degreasing: The undiluted shampoo binds directly to oils and sebum, removing them more effectively – ideal for oily or greasy hair.

• Longer-lasting freshness: Hair stays clean longer and regreases more slowly, often giving 1–2 extra days before the next wash.

• More intensive scalp massage: The shampoo can be massaged in thoroughly and evenly on dry hair, stimulating circulation and feeling particularly relaxing.

• Richer foam and special contrast: Adding water later creates exceptionally thick lather and a satisfying transformation effect from dry to wet and foamy. Note: This technique is best for normal to oily hair. On dry or sensitive hair it can be slightly drying, so use conditioner afterwards if needed.