Collezione: Rich Lather Shampooing Series

This collection features videos showcasing shampooing procedures with an emphasis on rich, abundant lather – a hallmark of traditional hair washing techniques from past decades. In earlier times, heavy foaming was seen as the sign of a thorough and effective clean; customers often felt uneasy without plenty of foam, leading stylists to use generous amounts of shampoo for maximum lather. While modern shampoos clean efficiently with little or no foam, these recordings capture the classic, foamy ritual that provided reassurance and a satisfying sensory experience. The focus is on the authentic process of building thick suds, vigorous scalp massage, and complete rinsing. A sorting criterion for videos highlighting rich lather in vintage hair care routines.