Collezione: Intense Blow Dry

Intense blow dry after shampooing – extended sessions focused primarily on drying the hair with hot air and vigorous brushing as the demanding final step after washing. The special appeal lies in the loud noise, prolonged duration, intense heat close to the scalp, and the firm brushing that can tug strongly on the hair or scratch the scalp – elements that were part of authentic salon routines in past decades when styling was often less gentle than today. Historically a laborious and sometimes uncomfortable task for both stylist and client, these demonstrations showcase the raw and unfiltered closing phase of traditional hair care.